Beyond Language Cultural Awareness Training
Overview
Translucidus provides support for businesses seeking market entry for the Gulf region, with a service entitled “Beyond Language”. From decades of experience, we provide research in response to requirements for information, identify market entry points and help to develop and support business relationships.
One of the key elements is assistance with the awareness of the local culture and this part of the business is growing as more companies seek to enter a vibrant market. Translucidus views on the vital subject of cultural sensitivity have been published in the Anglo-Omani Society Spotlight series, in Crisis Response Journal, and in Policing Insight.
Translucidus identified that lack of cultural sensitivity in all stages of project progress can present a significant risk to progress and success. This is acknowledged increasingly by major corporations for this key market area. The “Beyond Language” training offers standard and bespoke briefings and seminars for businesses. Topics include rituals and greetings, tradition and hospitality, heritage and honour, the importance of religion and gender and modesty issues.
There is a growing portfolio of specialists who offer critical insight into developing business with bespoke subjects from strategic government affairs, through tourism and terrorism, to the delights of Arab and Middle Eastern cuisine.
“Beyond Language” has delivered training to government, industry groups, industry, academia, and individuals; and enables clients to win and expand business in the Gulf region and wider Middle East.
Standard and bespoke packages are offered to companies or individuals, ranging from introductory awareness presentations to full interactive training including basic language instruction.
Briefings, Seminars and Training Courses
Training Courses to suit all requirements are available
Whether you are embarking on your first experience or seek assistance to develop your awareness we can assist you.
Click Here for the Beyond Language Management Team and Associates Page
Effects
The risk to business - "...a lack of cultural knowledge represents a risk to our business" Defence Prime.
The Outcomes
"very useful, especially when asked by companies that have... no visibility or contacts [in-country]."
"A huge thank you to Matt and Mark... The examples that were given clearly expressed the need for cultural awareness training [for Western companies looking to the Middle East]."
I would like to take this opportunity on behalf of the Dar Massader (DM) team to thank you for an excellent workshop. As a DM initiative to the JV it has clearly communicated to the QINETIQ team that DM are experienced and focused on the key enablers to success. QINETIQ are so impressed that they are investigating how this form of facilitated training can fit into the future deployment preparation of their personnel.
The Depth
- "Despite coming from a similar cultural, and religious background, I still learned a great deal."
Wider Training Courses
The following subjects are also offered as standard and bespoke packages alongside the Cultural Awareness:
Local support
– What, when and how to use local agency support.
Country briefs
– Tailored to meet all requirements
Import and export challenges
– How to ensure that success is not restricted by lack of preparedness.
Banking and finance
– A masterclass on local financial matters delivered by a GCC expert.
Travel security
– A general security brief with current, region and country focus.
Arab and Middle Eastern Cuisine - Food and dining is a deep part of culture. We offer a leading expert and great enthusiast in local cuisine.
